Glossary

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FTC GUIDELINES
Federal Trade Commission's Part 260 Guides for Environmental Marketing Claims: U.S. governmental principles and guidance on the use of self declared environmental claims. These guidelines apply to labeling, advertising, promotional materials and all other forms of marketing, including words, symbols, emblems, logos, depictions, or product brand names. http://www.ftc.gov/bcp/grnrule/guides980427.htm